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    The Web 2.0 Revolution Spawns Offshoots...

    « H E email
    posted Saturday, 7 January 2006
    The ideas in the Web 2.0 best practice set continue to capture the imagination of software creators everywhere.  Sometimes it seems like you can't turn around without discovering some great new, pervasive, online software being released for the world to use.  But the core ideas of Web 2.0 are also spreading and being co-oped at a surprisingly rapid pace into a wider community that's seizing on the value proposition being offered.

    Increasingly, I'm encountering new  movements that have been directly triggered by Web 2.0 ideas.  And they range all across the spectrum of human endeavor.  As just one example, Law Practice Today, a journal of the American Bar Association, recently ran a detailed story on Web 2.0 and its tie-in with the law.  Why in the world do lawyers seem to care about Web 2.0 you ask?  I wondered that myself and I found out that Web 2.0 has spawned a relatively full-blown new movement known as Law 2.0. 

    But that's just the beginning.  The interrelated, mutually reinforcing concepts in Web 2.0 like true disintermediation, customer self-service, and harnessing collective intelligence, are resonating with many other industries.  As it turns out, these industries are in the process of being transformed by technology including the relentless collapse of formal central controls, pervasive Web usage, rapid technological change, and more.  These communities seem to be craving a new model for collaboration, relevance, and usefulness.  And Web 2.0 seems to give them both a beacon to rally around and a useful set of practices that can then be used for constructive reinvention.

    Though some of these, like Media 2.0, are still quite nebulous, others like Library 2.0 are well underway and are generally accepted by early adopters.  So, though some people have prematurely declared the death of Web 2.0, others are have started actively using its ideas to reinvent themselves in a positive way.



    Figure 1: Web 2.0 Offshoots


    If nothing else seems clear, it's that the penduluum is swinging quickly away from IT management techniques with central command and control (the push model of management) and towards a more scalable, and effective, decentralized model of IT self-service (the pull model).   The pull model is increasingly becoming identified as a leading model for efficiency and innovation, with respected McKinsey & Company most recently praising it as the management and organization model of the future.

    In any case, I'll be tracking these new developments and Web 2.0 offshoots going forward and expect to hear about them here.  If nothing else is clear, Web 2.0 has created an amazingly vibrant, self-organizing super community in a very short time and it never ceases to be amazing how people have grabbed onto the ideas and started making them work.

    Here's a summary of the current Web 2.0-related movements.  And as always, if I missed any, you are certainly welcome to put them in comments below:


    • Identity 2.0:  Widely covered by numerous periodicals and even at the Web 2.0 Conference, Identity 2.0 is an intriguing concept most identified with Sxip and Dick Hardt (see his amazing OSCON keynote presentation on Identity 2.0 here. It's worth it.)

    • Library 2.0:  A very Web 2.0 view of library resources that emphasizes the two-way flow information between library users and the library itself.  Lots of interesting material, the Web 2.0 Workgroup even has a major Library 2.0 proponent, Stephen Cohen, as a member.  Update: Stephen does not consider himself a "proponent" per se (see comments below.)

    • Law 2.0: A less-formal movement, Law 2.0 is definitely  on lawyer's minds and has already spawned the first generally accepted Law 2.0 application, WEX.  WEX is a legal wiki encyclopedia at Cornell that is available to anyone and everyone.

    • Media 2.0: Newspapers, magazines, and other print media are being revolutionized by the Web.  And not only for the better in some cases.  Yet some folks believe in a second coming of media, old and new, known as Media 2.0.

    • Advertising 2.0: A Web 2.0 take on participatory, scalable advertising.

    • Democracy 2.0: A grassroots attempt to repair perceived problems with old-world, representative democracy.  Democracy 2.0 received runner-up grassroots Web 2.0 awards in the Best Web 2.0 Software of 2005 and for good reason.  Lots of interesting ideas and lots of participation.


    What other Web 2.0 movements are missing? Fill them out below...

    links: del.icio.us    


    Web 2.0 is about participation! Please leave comments. Use wiki markup for links/images. (8)

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    1. Steven M. Cohen left...
    Saturday, 7 January 2006 11:15 pm :: http://www.librarystuff.net

    The library blogging community is having lengthy cross-discussions about Library 2.0 (L2) and what it is and what it means. Those that are espousing the views of L2 are being questioned by others (including me) about whether these ideas are new to the library profession. Yes, new technology is available, but it can't just be about technology. Web 2.0 is only about technology. Librarianship is built on more than that and the ideas being thrown across as L2 are nothing that we haven't seen before in the profession. I buy Web 2.0. I don't buy Library 2.0....yet.


    2. Michael Casey left...
    Sunday, 8 January 2006 12:30 am :: http://www.librarycrunch.com

    Very interesting examination of Web 2.0 offshoots! As one of the founding proponents of Library 2.0, I just want to say that Library 2.0 is not primarily tech-centric but it does attempt to take full advantage of the Web 2.0 tools only now becoming available. Library 2.0 is a model for library service that reaches out to new users (Long Tail), invites customer participation (participatory service), and relies on constant change (perpetual beta).

    Regarding this Library 2.0 discussion, we would not be in this place were it not for the technologies that allow us to have this conversation – the blogs and wikis and Web 2.0 tools that facilitate collaboration and discussion. These technologies have allowed us, librarians, to think outside the proverbial box and see ways to deliver new services and reach new users.


    3. Benoit Lacherez left...
    Sunday, 8 January 2006 11:03 am :: http://lacherez.info/wordpress/

    I often read your blog and, as usual, your analysis is very accurate.

    e- learning 2.0, advocated by Stephen Downes, may also be mentioned.

    In a general way, I think there are 2 main trends regarding the influence of web 2.0 in mainstream culture. One of these trends is, like the examples you gave, other disciplines (say law, library and information science etc.) that use the ideas and technologies of web 2.0 to improve their activities, but which are not really modified in their nature by these ideas; for example, Law 2.0 (as far as I understood from your post) is traditional law studies, improved by web 2.0.

    On the other hand, there is also a second trend, in which non-web disciplines evolve in the same way as the web does in web 2.0, but without necessarily a reference to (web) 2.0: the best example that I can find is the GTD method of David Allen which relies, IMHO, on the same principles as web 2.0: simplification, disintermediation, fluidification of real world and so on (and which is somewhat popular by now). But we could talk about agile development methods, and their applications to content creation for example.

    So what do you think of including web 2.0's brothers and not only its children in your diagram (very nice one, as usual ;-) )?


    4. Sue Thomas left...
    Sunday, 8 January 2006 4:19 pm :: http://writing.typepad.com

    I'm not aware of this as a movement yet but it should be - Literacy 2.0 or, as it's coming to be known, Transliteracy. The opportunities of 2.0 are about reading and writing across media, and that includes offline as well as online media. In my opinion, one of the most important lessons we will learn as we become transliterate is how much the networked environment is physical as well as virtual, making the boundaries between these two states increasingly flexible and porous. E-learning 2.0, as mentioned by Benoit in another comment posted here, is certainly part of this, but 'e-learning' will rapidly become just --- 'learning'. Useful links include Alan Liu's Transliteracies research project at UCSB Transliteracies and my own recent article for the Times Higher Education Supplement _Del.icio.us way to talk_ . Re the offline discussion, see Udo Schroeter / Web 2.0, or, That's great but how can I use it offline? Hmm, I guess I've just proposed two ideas really:

    1. Literacy 2.0

    2. Physicality 2.0


    5. Sue Thomas left...
    Monday, 9 January 2006 1:56 am :: http://writing.typepad.com

    Or maybe 'Physicality 2.0' should just be 'Offline 2.0' ?


    6. Bob DuCharme left...
    Thursday, 12 January 2006 9:33 am :: http://www.snee.com/bob

    Even Web 2.0 has its own 2.0: <a href="http://www.snee.com/bobdc.blog/20 06/01/after_web_20_web_20_20.html">Web 2.0 2.0</a>!


    7. Patrick Cormier left...
    Wednesday, 25 January 2006 5:31 pm :: http://imbok.blogspot.com/

    Hello Dion -

    About Law 2.0, Lawyers (I am one) will be slow to come around to Web 2.0 stuff unless a better dialogue between them and IT staff is mediated by "information managers", acting as a bridge between them and Information Technology. More on this theme here:

    http://www.slaw.ca/2006/01/25/lawyer-it-uneasy-dialogue/


    8. babes left...
    Wednesday, 12 April 2006 11:07 am

    What are your views about the Information Management Body of Knowledge(IMBOK) written by Andy Bytheway.