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The much-anticipated MIX 06 event finished up yesterday in Las Vegas and I've been pondering the meaning of the whole thing since. Without question Microsoft is holding out an olive branch to the concepts in the Web 2.0 practice set (SPARK being one of the biggest examples). Yet Microsoft is clearly trying to put its own unique imprimatur on the overall mindset of online software, mashups, and Web 2.0. Not that Live Software itself is even Microsoft's version of Web 2.0. It's really a bit more like their version of Software as a Service. That's not to say with MIX 06 that Microsoft wasn't attempting to reach the generally hip emerging tech crowd that follows Web 2.0. In any case, it was a solid event, even if the general dearth of post-event blogging indicates that I'm not the only one trying to ascertain precisely what it all means.
There's also no question that MIX was heavy on Microsoft product overviews, though there was certainly coverage of other company's work as well, with a particularly strong showing by once-and-future Web 2.0 poster child, Amazon, and its Mechanical Turk (great coverage by Alex Barnett here.)
There were more non-product discussions at MIX as well. Kim Cameron had a major session on Identity that was well covered, though I'm convinced that the problem of good non-centralized identity credentials ala Identity 2.0 is still a ways off. One of the more notorious sessions was the one titled Web 2.0: Show Me the Money with an all star cast that consisted of Adam Trachtenberg of eBay, Jeremy Zawodny, Michael Arrington (who BTW even had lunch with Bill Gates at MIX), Royal Farros, and Tim O'Reilly. Jeremy and Royal had blog coverage of the session and with the big personalities involved it was probably one of the more entertaining and informative moments.
With the seemingly solid two weeks of Web 2.0-related events, I didn't get a chance to properly blog about our terrific Web 2.0 event in Washington DC last week. Titled DC 2.0, we had some pretty darn excellent companies demo Web 2.0 software and a great crowd. Thanks to Mintz Levin for a truly terrific venue in Reston complete with extremely good hospitality service. Stowe Boyd, Ken Yarmosh, and others are planning a newer, much bigger DC-based Web 2.0 event soon, so expect an announcement in the near future. Also, good DC 2.0 coverage by Stowe and Steve Fisher here and here.
Dion,
Great coverage of the Mix event. Sorry I couldn't make it. You definitely
need to have a Mix type of event here in DC.
Dion, do you really think that Microsoft is going to get "Web 2.0" right?
I admit that I am impressed with their massive restructuring and attempts.
In particular, their Live Clipboard experiment was incredibly cool and - as
an aside - fits into what my company is working on. That being said,
however, I am still fearful that their general approach is part of a
greater initiative to establish Microsoft 2.0 - a world where they try to
exert their control in a control the emerging web platform. Thoughts?